DOMINO MAGAZINE RELAUNCH
DOMINO MAGAZINE RELAUNCH
In 2013, Adams was hired by Condé Nast and Domino Media Group as the editor in chief of domino magazine, a shelter title with a cult following that had folded in 2009. As part of the magazine’s relaunch, Adams built and led the editorial team; conceptualized, executed, and edited quarterly print issues and daily web content; and built an online marketplace by pitching and securing manufacturers to join the domino e-commerce platform. She also developed an editorial strategy for the web to optimize sales and traffic, and art directed all photo shoots.