THE ARTFUL REVIEW
In 2016, Adams conceptualized and created an editorialized website for her client, Artfully Walls. Working with graphic design firm, Kastlemade, Adams built a site for the brand to celebrate its artists, highlight design trends, incorporate tastemakers and provide further inspiration for the art sold on Artfully Walls. The site is an extension of Artfully Walls' social media presence and part of a larger brand strategy to position the company as a leader in the online art category. Adams will continue to create all editorial for the site.
SEASONAL COLLECTIONS FOR ARTFULLY WALLS
Adams currently conceptualizes and curates seasonal collections for online art dealer Artfully Walls. In addition to recruiting artists for the site (among them Karyn Lyons and Caitlin McGauley), she produces and art directs photo shoots of their pieces to help promote each collection. She also facilitates designer collaborations for the brand. Since 2014, Adams has introduced more than 100 new works to the site.
POP-UP SHOP FOR ARTFULLY WALLS
In 2015, Adams designed and executed a two-month pop-up shop to generate exposure and sales for Artfully Walls. Haven’s Kitchen, a cafe and event space located two blocks from Manhattan’s Union Square, was selected as the perfect venue for Artfully Walls’ first brick-and-mortar experience.
PRESS EVENT FOR ARTFULLY WALLS
For the launch of the fall collection and new interior designer program, Adams conceptualized and hosted a press preview for top editors and designers. The event was designed to resemble an art gallery, from which guests could view the collection and choose their favorite pieces to take home. It resulted in numerous features in print and online media, as well as social media coverage.
GIFT GUIDE FOR ARTFULLY WALLS
Adams conceptualized and created a holiday gift guide to highlight the breadth of art styles available at Artfully Walls, as well as to reinforce the company’s branding and market position. Above are examples of a few categories.