In 2013, Adams was hired by Condé Nast and Domino Media Group as the editor in chief of domino magazine, a shelter title with a cult following that had folded in 2009. As part of the magazine’s relaunch, Adams built and led the editorial team; conceptualized, executed, and edited quarterly print issues and daily web content; and built an online marketplace by pitching and securing manufacturers to join the domino e-commerce platform. She also developed an editorial strategy for the web to optimize sales and traffic, and art directed all photo shoots.
In 2009, Adams cofounded, conceptualized, and built Lonny, an online shelter publication. In addition to overseeing all editorial content and art directing all photo shoots, she worked with advertisers to build lasting relationships and ensure editorial representation, collaborated with publicists to secure exclusive content, managed and hired staff, and oversaw business operations. Adams sold Lonny to Livingly Media in 2012.
As a contributing editor for Gardenista, Adams produced, art directed and styled Modern Day Canning: Everything You Need to Know, Step By Step, and Before and After: A Garden Makeover in Michigan for Editor Michelle Adams
In 2018, Adams launched The Maryn as an editorial platform celebrating the best of living, food, style, travel, culture and wellness. She developed the branding and editorial strategy, as well as produced, art directed and styled each shoot.
In 2011, Adams partnered with Meredith Corporation to produce TRADhome, a new online publication that leveraged Lonny’s younger online audience. Working with Lonny’s graphic designer and the Traditional Home team to conceptualize the design and brand image, Adams coedited the issue with Traditional Home’s editor in chief, Ann Maine, and selected 10 of the issue’s 20 designers to watch. She also art directed 12 of the 20 photo shoots, contributed to and edited the market work in the front of the book, and hosted events, panel discussions, and interviews to help promote the magazine.